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Coach presenta the next generation retail concept

Creato il 13 dicembre 2014 da Lago Blu @lagoblu
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Il design del nuovo store di Beverly Hills, Rodeo Drive, segna una tappa importante nell’evoluzione del marchio Coach. Coach,  marchio newyorkese di accessori di lusso e di lifestyle, presenta il suo nuovo concept retail: il monomarca di Rodeo Drive è il primo store a rappresentarlo. Il design del nuovo negozio è stato sviluppato da Stuart Vevers, Executive Creative Director di Coach, in collaborazione con lo Studio Sofield, agenzia creativa di fama internazionale del designer e suo presidente, William Sofield. Il concept, legato a molteplici influenze, privilegia texture contrastanti e materiali pregiati. Elementi architettonici principali sono la grande facciata in vetro cemento, l'entrata a doppia altezza, l'insegna e il logo in bronzo. Gli interni del negozio sono contraddistinti da un pavimento in mattoni mentre all’interno dei camerini uomo e donna i pavimenti sono in pino palustre rigenerato con moquette personalizzata lavorata a mano. Le Powder Rooms hanno pareti rivestite in mattoni romani e pavimenti in granito. La palette dei colori è dominata dai toni naturali. I display degli accessori in frassino naturale o ebanizzato, in acciaio brunito, con dettagli in bronzo antico e mogano, hanno come sfondo pareti mobili che sostengono  artwork legati alla stagione corrente. L’arredamento mid-century  sottolinea le linee eleganti e i colori sobri: sgabelli in acciaio e cuoio appositamente disegnati, panche in pelle trapuntata con dettagli in suede nel reparto calzature, poltroncine rivestite in montone, sedie in tessuto broccato e divani in tessuto pullman 
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Il negozio monomarca di Beverly Hills di circa 363 metri quadri, al 327 di North Rodeo Drive, è stato inaugurato l’11 dicembre 2014 “Mentre il marchio Coach continua la sua evoluzione, volevo creare qualcosa di diverso, diverso per Coach e unico nel mondo del lusso”, ha dichiarato Stuart Vevers, Executive Creative Director di Coach. “Credo che la nuova immagine sofisticata dal tocco giocoso e autentico del negozio Coach, che ho creato con William Sofield, darà un forte segnale di cambiamento nella percezione del brand.” Victor Luis, Chief Executive Officer di Coach, afferma: “L'innovativo retail concept è lo spazio ideale per le nuove collezioni di Stuart Vevers. Sono molto soddisfatto che i nostri clienti possano entrare nel nuovo mondo Coach più completo e coerente all’interno nostro negozio totalmente riprogettato.” 
BEVERLY HILLS, CA - DECEMBER 11:  A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by Chris Weeks/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  DJ Ruckus performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by Chris Weeks/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11: Musician Skylar Grey performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by Donato Sardella/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by Chris Weeks/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Alexandra Daddario attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Chloe Sevigny attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11: Model Dillon Xue attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  DJ Ruckus attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Emily Ratajkowski attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Emma Greenwell attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11: Recording artist Ioanna Gika attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Model Kilo Kish attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actress Kirsten Dunst attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11: Musician Lo-Fang attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Recording artist Skylar Grey attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Coach designer Stuart Vevers (L) and actress Kate Bosworth attend Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Coach designer Stuart Vevers attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11: Actor Tim Meadows attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by Rachel Murray/Getty Images for Coach)BEVERLY HILLS, CA - DECEMBER 11:  Actor Will Peltz attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California.  (Photo by John Sciulli/Getty Images for Coach)

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