![05-COACH-RODEO DRIVE 05-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-IfOczm.jpeg)
![06-COACH-RODEO DRIVE 06-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-jx0DYX.jpeg)
![07-COACH-RODEO DRIVE 07-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Akohmi.jpeg)
Il design del nuovo store di Beverly Hills, Rodeo Drive, segna una tappa importante nell’evoluzione del marchio Coach. Coach, marchio newyorkese di accessori di lusso e di lifestyle, presenta il suo nuovo concept retail: il monomarca di Rodeo Drive è il primo store a rappresentarlo. Il design del nuovo negozio è stato sviluppato da Stuart Vevers, Executive Creative Director di Coach, in collaborazione con lo Studio Sofield, agenzia creativa di fama internazionale del designer e suo presidente, William Sofield. Il concept, legato a molteplici influenze, privilegia texture contrastanti e materiali pregiati. Elementi architettonici principali sono la grande facciata in vetro cemento, l'entrata a doppia altezza, l'insegna e il logo in bronzo. Gli interni del negozio sono contraddistinti da un pavimento in mattoni mentre all’interno dei camerini uomo e donna i pavimenti sono in pino palustre rigenerato con moquette personalizzata lavorata a mano. Le Powder Rooms hanno pareti rivestite in mattoni romani e pavimenti in granito. La palette dei colori è dominata dai toni naturali. I display degli accessori in frassino naturale o ebanizzato, in acciaio brunito, con dettagli in bronzo antico e mogano, hanno come sfondo pareti mobili che sostengono artwork legati alla stagione corrente. L’arredamento mid-century sottolinea le linee eleganti e i colori sobri: sgabelli in acciaio e cuoio appositamente disegnati, panche in pelle trapuntata con dettagli in suede nel reparto calzature, poltroncine rivestite in montone, sedie in tessuto broccato e divani in tessuto pullman
![01-COACH-RODEO DRIVE 01-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-eHdh_3.jpeg)
![02-COACH-RODEO DRIVE 02-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Ro_iDk.jpeg)
![08-COACH-RODEO DRIVE 08-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-XYeoK9.jpeg)
![09-COACH-RODEO DRIVE 09-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-qpGzRw.jpeg)
![11-COACH-RODEO DRIVE 11-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-pYIn9s.jpeg)
![03-COACH-RODEO DRIVE 03-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-x_Wf_n.jpeg)
![04-COACH-RODEO DRIVE 04-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-SMTKdx.jpeg)
![10-COACH-RODEO DRIVE 10-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-tmJTec.jpeg)
![12-COACH-RODEO DRIVE 12-COACH-RODEO DRIVE](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-8vApYI.jpeg)
Il negozio monomarca di Beverly Hills di circa 363 metri quadri, al 327 di North Rodeo Drive, è stato inaugurato l’11 dicembre 2014 “Mentre il marchio Coach continua la sua evoluzione, volevo creare qualcosa di diverso, diverso per Coach e unico nel mondo del lusso”, ha dichiarato Stuart Vevers, Executive Creative Director di Coach. “Credo che la nuova immagine sofisticata dal tocco giocoso e autentico del negozio Coach, che ho creato con William Sofield, darà un forte segnale di cambiamento nella percezione del brand.” Victor Luis, Chief Executive Officer di Coach, afferma: “L'innovativo retail concept è lo spazio ideale per le nuove collezioni di Stuart Vevers. Sono molto soddisfatto che i nostri clienti possano entrare nel nuovo mondo Coach più completo e coerente all’interno nostro negozio totalmente riprogettato.”
![BEVERLY HILLS, CA - DECEMBER 11: A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Ad7QTp.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: DJ Ruckus performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: DJ Ruckus performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-qOu2z4.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Musician Skylar Grey performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Donato Sardella/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Musician Skylar Grey performs onstage during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Donato Sardella/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-32fL4_.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: A general view of the atmosphere during Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Chris Weeks/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-NGJwFY.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Alexandra Daddario attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Alexandra Daddario attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-jRnNWd.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Chloe Sevigny attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Chloe Sevigny attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-ZyyC1q.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Model Dillon Xue attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Model Dillon Xue attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-c3vcAa.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: DJ Ruckus attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: DJ Ruckus attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Nf8Of2.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Emily Ratajkowski attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Emily Ratajkowski attends Coach Rodeo Drive Store Cocktail on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Z2q_o8.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Emma Greenwell attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Emma Greenwell attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-ggm5us.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Recording artist Ioanna Gika attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Recording artist Ioanna Gika attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-RBE2lt.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-PjfH5z.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Juno Temple attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-J0wj33.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Model Kilo Kish attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Model Kilo Kish attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-xHUEe5.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actress Kirsten Dunst attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actress Kirsten Dunst attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-_XBZyD.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Musician Lo-Fang attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Musician Lo-Fang attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-_5xMNm.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Recording artist Skylar Grey attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Recording artist Skylar Grey attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-THgSfi.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Coach designer Stuart Vevers (L) and actress Kate Bosworth attend Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Coach designer Stuart Vevers (L) and actress Kate Bosworth attend Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-ooUwf1.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Coach designer Stuart Vevers attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Coach designer Stuart Vevers attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-nwVUsi.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actor Tim Meadows attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Rachel Murray/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actor Tim Meadows attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by Rachel Murray/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-Y4aw4Y.jpeg)
![BEVERLY HILLS, CA - DECEMBER 11: Actor Will Peltz attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach) BEVERLY HILLS, CA - DECEMBER 11: Actor Will Peltz attends Coach Backstage Rodeo Drive on December 11, 2014 in Beverly Hills, California. (Photo by John Sciulli/Getty Images for Coach)](http://m2.paperblog.com/i/263/2630098/coach-presenta-the-next-generation-retail-con-L-P5h5H2.jpeg)