L’equazione trasformativa del Business.
Come dice Tom Foremski:
“Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities. It doesn’t matter if a company makes diapers or steel girders, it must also be a media company and know how to use all the media technologies at its disposal.
While this has always been true to some extent, it is even more important today, because our media technologies have become so much more powerful.
It is no longer a one-way broadcast medium, everyone now has access to an online printing press that can potentially reach tens of millions of people”.
Ogni business company moderna che vuole essere competitiva e all’avanguardia deve utilizzare tutti gli strumenti tecnologici e i nuovi media a sua disposizione per raggiungere il proprio target di riferimento, attraverso una comunicazione integrata ed efficiente.
Il web, le tecnologie mobile, i social network sono opportunità che non è possibile non sfruttare (anche perché lo farà qualche concorrente prima e meglio di te, costringendoti a rincorrerlo arrancando).
EC = ME : Every Company is a Media Company
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