Social media and social change in the Arab world – Marco Artusi, LEN STRATEGY S.r.l. CEO, interview by Eugad.eu

Marco Artusi interviewed by Wilma Massucco on Eugad.eu.

Following the recent rebellions in North Africa, Marco Artusi, professor of Web marketing at University of Modena and Reggio Emilia (Italy) and CEO of LEN STRATEGY S.r.l., makes an interesting analysis of the influence that media social network can have in promoting development. We saw that quite often common citizens have been quicker than mass media in providing crucial information to the world outside. As consequence, considering the debate about the rapid changes in media and society in North Africa, what is the relationship between communication and development in the Arab world? Is the new communication through Social Media a “tool” to develop a new kind of participation among common people to social life?

Source:  http://www.eugad.eu/2011/03/social-media-and-social-change-in-the-arab-world-marco-artusi-len-strategy-ceo/

Tags: eugad, LEN STRATEGY, Marco Artusi, social change, social media, Wilma Massucco

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