Magazine Cultura
Stefanel and Interfashion. Two separateentities that make up a single international group. A strong presence, withnumerous stores throughout the world. The Stefanel Group’s extensive anddiverse product range ensures the flexibility needed today to competesuccessfully in the international marketplace. We have just one goal: makeproducts available to our customers that meet their needs, by emphasisingquality and innovation. Stefanel, a major international group that is still intouch with its roots.
The Story
1959 Carlo Stefanel begins to produce knitwearin his factory, the ‘Maglificio Piave’.1970 Giuseppe Stefanel, his son, takes on themanagement of the company1980 The first shop branded Stefanel opens in Siena.1982 The first shop outside Italy opens in Paris.1983 Stefanel becomes the company name1985 The company increases fourfold itsturnover and the number of stores1987 Quotation at the Milan Stock Exchange endof the 80s Stefanel, through a series of acquisitions and internationalalliances, takes the dimension of a large industrial group; it diversifies theproduction of knitwear by adding sportswear, jeans and pret-à-porter.1990 Acquisition of Interfashion2007 HIGH, a casual chic clothing brand, islaunched by Interfashion S.p.A.A second licence agreement signed with thefashion designer Antonio Marras, On the basis of this agreement, which lastsfor 12 years, Interfashion will produce and distribute the I’M Isola Marrasbrand
THE PHILOSOPHY
Fashion is at the heart of Stefanel. But styleis its beating pulse. Simple luxury is our promise. But quality is our core. Designdrives us. Technical integrity anchors us.
Our company has earned a place at the veryheart of Italian fashion. The Stefanel brand was born from the Maglificio Piavein 1979. Acollection for women and men quickly achieved iconic fashion status around theworld. Throughout the world, our label became shorthand for Italian creativity,craftsmanship and quality. And we did it at a price that made it accessible toa market that was quickly developing a growing passion for fashion. During theyears Stefanel has navigated the shifting fashion territory, in step with everyshift in mood, we have consistently delivered great design, impeccable qualityand real value. The Stefanel customer is savvy, sophisticated, smart and sureof what she wants. She has spent the ‘fast fashion years’, tapped into everymicro trend and style movement. She knows what is hot and what is not. Herfashion favourites are like old friends. And for fashion, her passion couldalways trump her purse. But, facing her future, she has learned new ways to bedemanding. She knows just what she wants: quality chic; mood boosting basics;everyday luxury at an honest price; supreme service; fast fashion with a clearconscience; instant impact. She has no patience to wait and see. The labelsthat lure deliver a precise message with a clear voice. Every new Stefanelcollection evolves to address the style freedoms: brilliant basics better thananyone else and reliably available; classics that are always chic, the staplesof every woman’s wardrobes; the secret style weapons that keep a look current;the trends that take you farther than one season; reasons to always love knitwear.
HEREmassive attack
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