The clash project 2011 / fashion by non-fashion designers

Organized for the third consecutive year, the Clash concept was initially perceived by four friends over wine and chatting at a party.  The curator of the project Matylda Krzykowski with Branko Popovik,  Nawie Kuipers and Laurens Hamacher - the founders of the platform of the Clash concept,  are all professionals involved in diverse projects and actual promoters of design diversity.The four friends established 'the Clash' as an attempt to give voice to the creators and designers who might not be specialized in a particular form of design. The purpose of the project is to create a 'Clash'  with fashion.   In other terms, through this exhibition, the founders are aiming to encourage young designers, who might not be specialized in fashion,  to create by providing them the platform  to present their work to an international  fashion- related audience. The  ultimate aim of FASHIONCLASH is to present fashion in its broader possible form; this achieved while other design disciplines employed by the non-fashion designers, such as photography, illustration, fine arts, video and textile are all  directly or non,  associated to the exhibited piece. 






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