The designers share a passion for sports in general and have over the years provided off-field uniforms for the AC Milan soccer team among others, but this is the first time they are associating their brand with a team.
“I like a tiring training, and I’m happy when I feel the fatigue — it’s the same when I work, I need to know that I’ve accomplished something, and this also goes for Domenico,” said Gabbana.
While the designers created some boxing pieces for their Gym collection over the years, they outfitted the Milano Thunder team with everything from their boxing trunks and gloves, robes and warm-up sweats to formal tailored suits, which the team wore when it attended the Dolce & Gabbana men’s fall show in January. There are also more casual items such as jeans and down jackets, and accessories including travel cases, belts and tie clips. All are made-to-measure, and every piece is mindful of each athlete’s quirks and superstitions, such as a longer robe for lightweight gold medal world champion Domenico Valentino.
“This discipline is the oldest in the world and this sponsorship allows for greater visibility, which can help boxing really take off here,” said Luca Podda, Italian middleweight champion. Referring to artistic photographs of the team by Mariano Vivanco, Podda said this kind of exposure allows “people to see us as fit, handsome young men, normal people and not as war machines.” Gabbana underscored how boxers exercise their whole bodies. “It’s easier to dress a boxer compared to a soccer player, who usually has very big legs,” he said.
“Athletes work with their bodies and they can wear designer clothes just like models,” said Valentino, who sports 15 tattoos — and 15 stitches he got one day after a match. “Men have accepted fashion and today take care of their bodies, so who is better than an athlete as an example?” (fonte: wwd)