Garmin spiazza il mercato dei GPS acquistando Navigon!

La Società garmin, leader nella produzione di GPS, ha recentemente acquistato Navigon, importante azienda tedesca creatrice dell’omonima App di navigazione satellitare per smartphone.

Con questa mossa, Garmin, si pone come obbiettivo il dominio anche in europa, semplicemente “mangiandosi” la concorrenza comprandola, nel caso di navigon, l’applicazione spopola su numerose piattaforme tra cui Android e IOS su tutte le versioni portando sempre alla meta i propri utenti.

Grazie a questo infatti, non solo Garmin rechera profitto dalla nuova arrivata ma riuscirà a gestire più apparati GPS, nel caso smartphone, con il proprio marchio di fabbrica, gli accordi tra le due aziende non sono stati pubblicati ufficialmente ma si crede ammontino attorno ai 2 milioni di euro, a seguito il comunicato stampa rilasciato in via ufficiale.

Garmin® Ltd. Announces Signing of Agreement To Acquire Navigon® AG

Schaffhausen, Switzerland and Hamburg, Germany /June 14, 2011/Business Wire — Garmin Ltd. (Nasdaq: GRMN) and Navigon AG announced today that Garmin Ltd. and the shareholders of Navigon AG have signed an agreement for a subsidiary of Garmin to acquire privately-held navigation provider Navigon AG (“Navigon”).

“This acquisition is a great complement to Garmin’s existing automotive and mobile business.  Navigon has invested significantly in the European automotive OEM business, and we feel that we can rapidly expand our automotive OEM footprint and capabilities through this transaction,” said Cliff Pemble, Garmin’s president and COO.  “With Navigon, we are also acquiring one of the top-selling navigation applications for the iPhone and Android platforms – something that we expect will help drive revenue for the combined company going forward. Combining Navigon’s and Garmin’s strength also improves our competitiveness and standing particularly in Europe.”

Navigon is headquartered in Germany.  In addition to its automotive OEM and navigation application for smartphones, the company has an estimated seven percent share in portable navigation devices (PNDs) in Europe.  In regards PNDs, Navigon’s products are known for their compelling design, performance, and innovative software features.

“We look forward to sharing expertise, technologies, and relationships between Navigon and Garmin in order to serve more customers, expand product offerings, and lead the market in hardware and software innovation,” said Egon Minar, CEO of Navigon.  “Our two companies each bring complementary strengths to the table, but what we share is a passion for customer satisfaction through innovation.”

Navigon will operate as a subsidiary of Garmin. The acquisition is subject to regulatory approvals and other customary closing conditions. Financial terms of the transaction will not be released

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