News fashion: new campaign Benetton unhate ! The pope kissing the egyptian imam

The new campaign of Benetton :Benetton unhate  was launched today in Paris. The new campaign of the italian clothing brand United colors of Benetton is an atomic  bomb. Many newspapers all over the world refuse to publish the new ads, judged by the Pope and others very offensive. The Benetton's campaign signed Fabrica is not the first one of this brave company that cause scandals between the right-thinking world ( Do you remember the 2001 signed by Damiani where a nun was kissing a priest? ) The important intent of the brand to exploit his renowned business is not always understood. Yes, It might be that behind a so meaningful message of peace and UNHATE there is a commercial purpose but
I really appreciate the fact  that Benetton campaigns are always not just about beauty and fashion , this campaigns are without no doubt pieces of art, that art that want strike minds and souls. In this campaign a kiss for everybody , manipulated photos show as written in  the Dailymail.uk.com"President Barack Obama kissing Venezuela's socialist leader Hugo Chavez

Israeli Prime Minister Benjamin Netanyahu locks lips with Palestinian Presiden
t Mahmoud Abbas, and North Korean leader Kim Jong Il also enjoys a smooch with South Korean President Lee Myung-bak.German Chancellor Angela Merkel and French president Nicolas Sarkozy also take time out from dealing with the financial crisis engulfing Europe to give each other a smacker.
But it is the shot of His Holiness planting a kiss on Sheik Ahmed el-Tayeb of Cairo's al-Azhar institute, the pre-eminent theological school of Sunni Islam, that has raised the strongest objections.
It been on Benetton's website all day but was pulled about an hour after the Vatican's protest.Al-Azhar suspended interfaith talks with the Vatican earlier this year after Benedict called for greater protections for Egypt's minority Christians." 
ABC news writes :
“Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think,” the campaign’s website said. “Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.”
After the images went up, the Vatican quickly denounced an image of Pope Benedict XVI kissing Egyptian Imam Ahmed el Tayyeb on the lips.
Alessandro Benetton says today "it means just no hate in a moment of dark financial crisis" and I am deeply agree with him, this campaign is maybe for someone controversial but it's ingenious, It's a message for all the different folks in the planet to put aside differences and discords because we want all together building our future in a better way.