Amazon has expressed its interests in hyperlocal delivery sector in India, a market currently dominated by local deliveries and small start-ups. The ecommerce giant is expecting to launch the grocery services in April and to speak of, this move is strategical to the core. Amazon wants to take advantage of the void left behind by hyperlocal delivery start-ups like Grofers and PepperTap which have recently shut down its operations in many cities and have also sort of halted the expansion plans.
Amazon is currently the largest online retailer in India and its foray in the local grocery segment will definitely make a huge impact. The company is rapidly pushing its initiative and in fact it has also launched the pilot for Kirana Now, an online grocery store for the masses. Amazon is setting up its own logistics and it seems that they have already hired quiet a good number of delivery personnel for the same purpose.
This move will not be affecting the traditional Kirana stores adversely, and in fact it will help them create a positive surge in sales thanks to Amazon's delivery chain. The company will join hands with both the local retailers and also the modern retailers for fulfilling the orders.
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