Per capire in quale misura Microsoft intenda spingere il suo nuovo sistema operativo per smartphone, puntando a competere realmente con Android e iOS (di iPhone), basta sapere quanto intende investire in pubblicità:
It’s kind of funny when you can write about a company’s “billion-dollar question” and have it seem trivial, but such is the case for Microsoft and its larger high-tech peers. Still, news that Microsoft plans to spend $1 billion on the launch of its new Windows Phone 7 deserves a closer look. Is it too late for Microsoft to get back in the game, even with a massive marketing push?


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